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"Campania Luxury Brand" is an important internalization program , up grated by Ascom Confcommercio Caserta; its goal is to promote and to support the international growth of small enterprises operating in the fields of Fashion and Jewellery. This aim can be achieved by putting into practice many activities which are able to emphasize the high quality of products and the originality and exclusive feature of design solutions.
Currently, Campania is one of the most important Italian manufacturing centers in Jewellery; moreover, in this region there is a large number of successful enterprises which operate in Fashion. The manufacturing centers of Campania dedicated to Fashion System are a sort of industrial district, because they involve firms that operate as a weaving. Nowadays, Jewellery and Fashion are strategically interconnected: indeed, the boundary line that divides these two fields is becoming more and more elusive.
Moreover, jewels are now considered as accessories that complete everyone's apparel; in addition to that, many raw materials which are typically used into the working cycle of Fashion are now used also into Jewellery's one. The strong relationship between these two fields is also shown by the fact that both Jewellery and Fashion use the same way of distribution.
CAMPANIA LUXURY BRAND
project financed by the measure 6.5 of the POR Campania 2000 - 2006 with the contribution of FESR